Ad Campaign for Truthiness

By VERNITA HALL

 

Bottled Water Tastes Better
through a straw

because Things Go Better with Plastic.
Recyclable is the new biodegradable

because the light at the end of the tunnel
only seems brighter in a fairy tale.

I’d Like to Buy the World
a bespoke chapeau because

bitcoin is the new fascinator.
Don’t keep it under your hat.)

Climate Change—It’s the Real Thing.

Want a friendly forecast, a happy fortune
teller?    Call Cassandra

because that social medium is a dead wringer.
You Deserve a Rhino Today because

Seven and a Half Billion Served is a lot
of bologna. Plutonium is more costly

than platinum because the nuclear
family is mushrooming. Because

today it’s a zero-sum zeitgeist.
Because the Marshall Islands.

Read everything before doing
nothing. I’d Walk a Mile for a—

DRINK ME, says the bottle,
and the little girl shrinks

to the size of a
glacier.

 

Vernita Hall is the author of Where William Walked: Poems About Philadelphia and Its People of Color, winner of the Willow Books Grand Prize and of the Robert Creeley Memorial Award from Marsh Hawk Press; and The Hitchhiking Robot Learns About Philadelphians, winner of the Moonstone Press Chapbook Contest. Her poems have appeared or are forthcoming in Poetry, American Poetry Review, African American Review, Atlanta Review, Baltimore Review, Barrow Street, Potomac Review, Solstice, and The Cortland Review. She holds an MFA in creative writing from Rosemont College and serves on the poetry review board of Philadelphia Stories.

[Purchase Issue 22 here.]

From the beginning, The Common has brought you transportive writing and exciting new voices. We are committed to supporting writers and maintaining free, unrestricted access to our website, but we can’t do it without you. Become an integral part of our global community of readers and writers by donating today. No amount is too small. Thank you!

Ad Campaign for Truthiness

Related Posts

beach

“During the Drought,” “Sestina, Mount Mitchill,” “Dragonflies”

LIZA KATZ DUNCAN
”The earth, as blue and green / as a child’s drawing of the earth— // is this what disaster looks like? My love, think / of the dragonflies, each migratory trip / spanning generations. Imagine // that kind of faith: to leave a place behind / knowing a part of you will find its way back, / instinct outweighing desire.

whale sculpture on white background

September 2025 Poetry Feature: Earth Water Fire Poems, a Conversation

LISA ASAGI
"We and the whales, / and everyone else, / sleep and wake in bodies / that have a bit of everything / that has ever lived. Forests, oceans, / horse shoe crabs, horses, / orange trees in countless of glasses of juice, / lichen that once grew / on the cliffsides of our ancestors, / deepseated rhizomes, and stars. // Even stars are made

Hitting a Wall and Making a Door: A Conversation between Phillis Levin and Diane Mehta

DIANE MEHTA and PHILLIS LEVIN
This conversation took place over the course of weeks—over daily phone calls and long emails, meals when they were in the same place, and a weekend in the Connecticut countryside. The poets share what they draw from each other’s work, and the work of others, exploring the pleasures of language, geometric movement, and formal constraint.